Tradeshow · SPARQ · 2025
Reverse Keynote
The three-act home-show keynote the films screen inside.
- The brief
- The stage the Alta, Elvira and Luis films play inside. Three months after debuting at the LA Auto Show, this keynote sets the theme — Reverse: pairing the best of car culture with the power of AI — then reveals SPARQ AI live and closes out the full ecosystem with Timelapse.
- My role
- Keynote script, co-presenter banter, live demo direction


01 · The treatment
A three-act keynote, three months after the LA Auto Show debut — and the stage the three SPARQ films screen inside. Act 1 recaps the numbers and sets the theme, Reverse: what if we could keep the love of the drive and still pair it with the power of AI. Act 2 asks "Does your car trust you?" and reveals SPARQ AI through a live two-hander demo between Daniel and Codrin. Act 3 introduces Timelapse with a family-tree analogy, then closes out the whole ecosystem in three lines.
02 · Copy direction
- Open with receipts, not hype — real stats and the mom-on-the-phone joke, not a product pitch.
- Flip the framing twice: Reverse the nostalgia in Act 1, then flip "Do you trust your car?" into "Does your car trust you?" in Act 2.
- The demo is a two-hander. SPARQ's answers do the selling; the presenters just ask better questions.
- Land every act on one human line, never a feature list.
03 · The rewrites
The questionCut
Do you trust your car?
Real question, but it stalls in preference — no make, no model, no common factor.
Draft 2Cut
Does your car trust you?
The flip that unlocked the keynote. Now the car has a voice, and SPARQ is how it speaks.
The analogyCut
Imagine doing the same with your family tree.
Timelapse is a records feature until it's about inheritance. This is the line that made it matter.
The closeFinal pick
They're ready. Let's get ready to ride.
Callback to the films — the audience leaves on the road, not on a spec sheet.
04 · The final product
Every car has a story to tell, and we help you read and understand every page.
05 · The metric
20K
Booth visits · 200+ SPARQ AI demos · 10K+ devices distributed
05 · The script — sample
ACT 1 · INTRO
Hello everyone, thanks for being here today. It's been 3 months since we debuted at the LA Auto Show as the official AI partner.
THE STATS
20K booth visits. 200+ SPARQ AI demos. 10K+ devices distributed. We weren't the crowd favorite — but when people are calling their mom to come and pick one up, I'll take that as a success.
THEME: REVERSE
You just left a hall filled with your favorite childhood memories. They aren't just cars — for some of us, they gave us a new way to dream. For me, it's the love of the drive. It's where I feel the most free.
THE STAKES
When we think of automotive AI, everyone thinks self-driving — which breaks my heart. The open road becomes a boring culture of just getting from point A to point B. What about horsepower running through your veins? So what if we could… Reverse… while still moving ahead?
CODRIN · THE SAFETY BASELINE
Every great automotive innovation — anti-lock brakes, airbags, GPS — was built on safety. SPARQ Diagnostics gives drivers a commercial-grade scanner, tracking 50,000+ vehicle codes, more than any consumer device ever, with the usability of your favorite app.
THE SKEPTICS
Car enthusiasts said, "It's just another OBD2 scanner." Investors said, "You'll bleed money." Even our customers said, "Too good to be true." To those points, I say: it's worth the risk.
ACT 2 · THE QUESTION
We didn't want to reinvent the wheel by slapping an AI sticker on it. We asked: "Do you trust your car?" No answer held. So we flipped it: "Does your car trust you?"
GETTING WEIRD
If your car could talk, what would it say? Do you take care of me? Do you pay attention to me? Do you account for me? Yes — this got weird really quickly.
THE CONCLUSION
Trust can't be built overnight. Like any relationship worth having, it takes time, attention, the right tools, and communication. SPARQ AI gives your car a voice — takes it off mute.
LIVE DEMO · HEALTH
*Daniel types: "What's my vehicle's health status?"* "Your vehicle is generally in great shape with a score of 91. One moderate issue: consistent air leakage in one of your tires."
LIVE DEMO · DRIVING
"I am not one to judge, but your driving behavior tends to be on the aggressive side. Expect 30–40% faster brake wear and increased suspension strain." — Hey Codrin, do you have a penny? I need to measure my tire tread.
LIVE DEMO · TIRE
*Codrin snaps a pic: "What is the status of my tire?"* "Deep grooves and even wear — good for another 20–30k miles." Man, are you still using a penny? Let me show you something better.
LIVE DEMO · DASHBOARD LIGHT
*Pic of the dash light:* "P0301 with the engine warning light indicates a cylinder #1 misfire." — Raise your hand if you like when someone answers with "depends".
LIVE DEMO · LISTENING
*Records the exhaust:* "The distinct fluttering pattern suggests a fuel injector or spark plug issue in cylinder 1 — $400–800 to fix. Would you like me to provide qualified service centers nearby?"
LIVE DEMO · SECOND OPINION
*Voice to voice: "A mechanic recommended a throttle body cleaning every 10,000 miles. Does that sound right?"* "That sounds excessive. 30,000 miles is typical unless symptoms show up. It's worth asking follow-up questions."
THE LAND
Ladies and gentlemen, that's SPARQ AI. It lets your car directly communicate with you about what it needs — all through this sexy little device.
ACT 3 · THE REVEAL
The last thing we present tonight is something everyone in this room would have loved to have much earlier in life: SPARQ Timelapse. A complete history of your car — every touchpoint, handoff, breakdown, and all the little dirty secrets in between.
THE ANALOGY
Imagine doing the same with your family tree — seeing everything that contributed to the person you are. That normally takes a lifetime to collect, and by the time we finish it, the handoff to the next generation resets. That is exactly the state of car ownership.
IN ACTION
Lift your phone: upcoming repairs with cost estimates, open recalls, insurance and registrations in one view. "When is my next service?" — a simple, loaded question. We built Timelapse to structure the past, present, and future of your vehicle.
THE GLOVEBOX
Add a service by snapping a picture of the invoice. Drop your insurance policy in the glovebox and ask it anything. It's often in the worst of times that we need that one insight.
THE ECOSYSTEM
SPARQ Diagnostics revisits the concept of safety. SPARQ AI reimagines the trust you have with your car. SPARQ Timelapse reclaims your freedom with your car's complete history.
THE CLOSE
Alright, Codrin. They're ready. Let's get ready to ride.
Preceded by the Alta, Elvira and Luis films; the keynote's Act 1 stats and Act 2 demo come straight from the live device. The stage then hands off to the Reverse roundtable at 8:45.
NextThe Reverse Roundtable →